Everyone in the automotive industry knows that the last couple of days in October into the early part of November is special. The Speciality Equipment Marketing Association trade show allows those in the automotive industry to see what’s new and the latest trends as well as how the product enhances the look of a vehicle, network with companies, learn how to grow your business in various ways, and also hobnob with some celebrities in the automotive world. Held at the Las Vegas Convention Center, attendees from as far as the other side of the world gathered to celebrate what was SEMA’s 51st show…
…And I’ll give you one guess who was there to take it all in. The 2017 SEMA show was my eighth show, but compared to some attendees (i.e. Chip Foose- whose first SEMA show that he attended was ironically the same year I was born), I’m still considered a newbie. I’m always like a kid in a candy store when arriving at SEMA. Once I’m done crying tears of joy, I dive right into the chaos- I meet great people who share some of the same similarities as I do and photograph great vehicles while enjoying some great weather. Like I’ve said for the past couple of years, I live for SEMA.
This year was different- normally I arrive in Vegas the first day of SEMA. I wanted to shake things up by landing the day before the show started, which was really interesting. I had the opportunity to watch the crew scramble to get everything together in time for the next day. I watched as Forgiato wheel company move cars around, Liberty Walk applying decals to the vehicles in their booth, contractors laying down carpet, detailers washing cars, owners putting that final coat of tire shine on their prized possessions. Yes, I was in the way of many people, taking in all the energy. In light of a recent, tragic event that created the #VegasStrong movement, security was uber tight, so I had to wait until the next day to view the vehicles indoors.
This year, I noticed a lot of wrapped vehicles, full-sized pickup trucks, vehicles on Pirelli and Toyo Tires, vehicles on Forgiato, Savini (they didn’t even have a booth), and Rotiform wheels, wide body cars, and just in case you ignored me before- there were a lot of full-sized pickup trucks- either lowered to the ground or had raised suspension. Tire stickers were pretty popular as well. Also some companies (Vossen, Giovanna and Vosteiner wheel companies) had off site booths in hotel suites or they took over a luxury car dealership, referring to Giovanna Wheels.
Enough talking since I know you would rather see some photos.
SEMA Sneak Peek, SEMA Day 1, SEMA Day 2, and SEMA Day 3. SEMA Day 4 (including the cruise and SEMA Ignited), the Giovanna Wheels takeover, Auto Collections, and Corsa Rally galleries are coming soon.