For decades, Jeeps have been synonymous with off-road capabilities. However, it’s kind of hard to demonstrate off-roading at an auto show….
…Until Jeep came up with Camp Jeep.
Camp Jeep is the ultimate off-road driving test. The 20,000 square foot space gives auto show attendees a chance to experience the extreme off-road capabilities of Jeep vehicles without leaving the auto show. At this year’s New York Auto Show, Camp Jeep made its 12 appearance.
Over 15 trailers of freight and organic landscape materials are used to create the Camp Jeep track. The course is comprised of several obstacles that stimulate some of the rigorous testing that Jeep vehicles endure before consumers get behind the wheel. This provides them with a first hand look at the capability standards of Jeep vehicles for Ground Clearance (5+ foot staircase), Traction (18-foot high, 35 degree mountain), Stability, Articulation (30 degree wedge), Breakover (25 degree uneven plane until one wheel loses contact with the surface), Off-Camber, and Suspension.
To give you an idea of the Camp Jeep experience, I actually filmed the entire course while in a Jeep Wrangler…
Since 2004, over 275,000 NYIAS attendees have experienced Camp Jeep and more than 1.6 million guests have experienced Camp Jeep across 100 events in the United States. Definitely check out the Camp Jeep experience, you will not regret it.
Special thanks to Coyne PR Agency for the invite.