Sanrio and the Smart Car have teamed up and announced a partnership to offer vehicle wraps featuring Hello Kitty for the smart fortwo. Vehicle owners can now order Hello Kitty vehicle wraps through smart USA’s “Smart Expressions,” a customization program launched in July.
“We are expanding the highly successful smart program by adding licensed brands as part of our wrap offerings,” said Kim McGill, smart USA’s vice president of marketing. “Both Hello Kitty and smart are expressive with a passionate following, and this is a special opportunity to bring the two fan bases together.”
“Our collaboration with smart USA allows fans to truly embrace the Hello Kitty lifestyle,” said Janet Hsu, president of Sanrio, Inc. “This is the first time that Sanrio will offer a Hello Kitty car in the United States. The modern, environmentally-friendly features of the smart fortwo combined with supercute Hello Kitty designs deliver an exciting offering that responds to the demands of our fans for special edition lifestyle products.”
The smart Expressions program offers Hello Kitty wraps in three different full body designs, each with a selection of color schemes, in addition to a series of partial wrap designs and colors. In total, there are 22 full and partial wrap design and color combinations from which to choose.
The Hello Kitty wrapped cars will appear at many Sanrio 50th Anniversary events this fall. The Hello Kitty customized cars can be seen at various stops on the Small Gift mobile pop up tour, which kicks off in San Francisco on October 23. The tour does make a stop in Atlanta on November 26-28 in Atlantic Station, and I will be there.